If you’re promoting a new product, event, or feature, chances are you’ve leaned on the phrase “coming soon” more times than you can count. It’s a classic, but honestly? It can feel a bit overused and, well, bland. When you want to build excitement, grab attention, and sound more creative, sticking with just “coming soon” isn’t enough.
That’s where this post comes in. I’m sharing 25 dynamic alternatives to “coming soon” that will help you spark curiosity, build anticipation, and sound original—whether you’re writing marketing copy, social media posts, or announcements. Each phrase is explained with simple examples and reasons why it works, so you can pick the perfect wording to match your style and message.
Ready to stand out and make your upcoming launch impossible to ignore? Let’s jump in! 🔥
Ways to Say “Coming Soon”
1. Arriving shortly
A straightforward but fresh alternative that signals something is imminent.
Examples:
- Our new collection is arriving shortly—stay tuned!
- The update is arriving shortly and packed with new features.
- Arriving shortly: the event you don’t want to miss.
- Your favorite product is arriving shortly to stores near you.
- Arriving shortly—get ready for a game-changer.
Why it works:
It creates a sense of urgency and excitement without sounding overused or generic.
2. On the horizon
This phrase paints a vivid picture and feels poetic, hinting at something just out of sight but soon to come.
Examples:
- Big changes are on the horizon—stay connected!
- A new chapter is on the horizon for our brand.
- Exciting offers are on the horizon—watch this space.
- Innovation is always on the horizon here.
- New features are on the horizon for our app.
Why it works:
It’s evocative and hopeful, perfect for building curiosity and anticipation.
3. Just around the corner
This casual phrase feels warm and inviting, making it great for conversational marketing.
Examples:
- Our sale is just around the corner—get ready!
- A fresh update is just around the corner.
- Fun surprises are just around the corner for you.
- The big launch is just around the corner—don’t miss it!
- New content is just around the corner on our platform.
Why it works:
It feels personal and approachable, helping your audience feel connected.
4. Launching soon
Clear, direct, and perfect for product or event announcements.
Examples:
- Our latest app update is launching soon!
- Excited to announce our new line is launching soon.
- The webinar series is launching soon—register now!
- Our new service is launching soon and ready to impress.
- Launching soon: a fresh look, new features.
Why it works:
It’s straightforward and professional, excellent for official communications.
5. In the pipeline
A great phrase for business or tech contexts, indicating that something is actively being prepared.
Examples:
- Several exciting projects are in the pipeline this year.
- A new feature is in the pipeline—stay tuned!
- Big updates are in the pipeline and coming your way.
- We have great ideas in the pipeline to improve your experience.
- Fresh content is in the pipeline for our next release.
Why it works:
It suggests active progress and preparation, building trust and anticipation.
6. Around the bend
This idiom has a casual, friendly vibe and adds a touch of surprise to your messaging.
Examples:
- A brand-new experience is waiting just around the bend.
- More fun content is coming around the bend—get ready!
- Our next big thing is around the bend and worth the wait.
- There’s innovation just around the bend—stay close!
- A stunning upgrade is around the bend. You’ll love it!
Why it works:
It’s imaginative and conversational, sparking curiosity while keeping the tone light.
7. On its way
Simple yet highly effective, this phrase sounds natural and familiar—great for all audiences.
Examples:
- Our biggest update yet is on its way!
- Something special is on its way to your inbox.
- The weekend surprise is on its way—don’t miss it!
- Great things are on their way—stay tuned.
- A whole new experience is on its way to our platform.
Why it works:
It adds a personal and hopeful touch—almost like sending a friendly heads-up.
Learn More: Ways to Say “Thank You for Your Assistance in This Matter”
8. Dropping soon
Perfect for younger audiences, social media teasers, or entertainment promotions.
Examples:
- Our new track is dropping soon—turn up the volume!
- Exclusive merch is dropping soon—get it before it’s gone.
- A fresh collection is dropping soon. Are you ready?
- Big news is dropping soon on our Instagram.
- New episodes are dropping soon. satiate alert!
Why it works:
It’s trendy and bold, ideal for keeping your messaging youthful and fun.
9. Right around the corner
A phrase similar to “just around the corner,” but even more immediate and punchy.
Examples:
- Our holiday sale is right around the corner!
- The product reveal is right around the corner—don’t blink.
- Fresh updates are right around the corner.
- Something big is right around the corner.
- New perks are right around the corner for our subscribers.
Why it works:
It adds a sense of urgency and immediacy, nudging readers to stay alert.
10. Nearly here
This phrase gives your audience a sense that they’re moments away from something exciting.
Examples:
- The new app version is nearly here!
- Our next chapter is nearly here.
- The future of fashion? Nearly here.
- Your upgrade is nearly here—stay connected.
- Innovation is nearly here—get hyped!
Why it works:
It creates a countdown-like tension, keeping people engaged and watching closely.
11. Set to arrive
Sounds more formal and is great for announcements in business, software, or product-related contexts.
Examples:
- Our major release is set to arrive this fall.
- New tools are set to arrive by month’s end.
- A game-changing feature is set to arrive shortly.
- The next update is set to arrive this weekend.
- Premium features are set to arrive in your dashboard soon.
Why it works:
It feels structured and planned, reassuring your audience that the release is confirmed.
12. Approaching fast
Builds high anticipation, especially effective when the date is near.
Examples:
- Our biggest launch yet is approaching fast.
- The countdown begins—release day is approaching fast!
- Your chance to join is approaching fast—sign up now!
- That exciting announcement? It’s approaching fast.
- Our new game is approaching fast—gear up!
Why it works:
It’s energetic and forward-driving, ideal for engaging an excited audience.
13. Coming up next
This phrase gives off a polished, broadcast-style tone—great for content creators and marketers.
Examples:
- Coming up next: our most requested feature ever.
- New video series coming up next—don’t miss it!
- Coming up next: something that’ll change the game.
- Coming up next: big surprises for our followers.
- Coming up next on the blog: a major reveal!
Why it works:
It keeps things structured and flowing, perfect for audiences who expect regular content.
14. In the works
This phrase shows something is being actively developed—perfect for sneak peeks or beta-stage teasers.
Examples:
- A powerful new update is in the works.
- Our next big feature is in the works—stay tuned!
- There’s something magical in the works right now.
- Behind the scenes, a new project is in the works.
- Improvements are in the works based on your feedback!
Why it works:
It feels transparent and open, bringing your audience into the creative process.
15. About to launch
A bold and direct phrase that communicates urgency and preparation.
Examples:
- Our limited-edition product is about to launch.
- This game-changing service is about to launch.
- About to launch: the future of fitness tech.
- About to launch—make sure you’re on the list!
- We’re about to launch something you’ll love.
Why it works:
It creates immediate buzz and encourages readers to act now.
16. Rolling out shortly
This phrase sounds official and modern—commonly used in tech and product announcements.
Examples:
- Our new dashboard is rolling out shortly.
- Features requested by users are rolling out shortly!
- The next version is rolling out shortly—get ready.
- Exciting improvements are rolling out shortly.
- Rolling out shortly: better speed, better experience.
Why it works:
It sounds professional and reliable, especially in software, app, or business update contexts.
17. Just a few clicks away
Great for digital launches, app rollouts, or online products—adds a sense of closeness.
Examples:
- A smarter workspace is just a few clicks away.
- The latest tools are just a few clicks away.
- Your upgrade is just a few clicks away—hang tight!
- Innovation is just a few clicks away.
- A smoother experience is just a few clicks away.
Why it works:
It conveys that the wait is short and the product is within immediate reach.
18. Making its debut
Perfect for creative, elegant, or artistic launches—feels like a red-carpet moment.
Examples:
- Our new collection is making its debut next week.
- A bold new brand look is making its debut soon.
- Making its debut: your new favorite feature.
- This flavor is making its debut—taste it first!
- A unique experience is making its debut soon.
Why it works:
It adds drama and sophistication, ideal for launches with flair or fashion.
19. Sneak peek ahead
A casual phrase that adds playfulness and exclusivity—great for teasers or previews.
Examples:
- Sneak peek ahead: what’s coming next!
- A sneak peek ahead at our newest arrivals.
- We’ve got a sneak peek ahead just for you.
- Sneak peek ahead: the update you’ve been waiting for.
- A sneak peek ahead—open your inbox soon!
Why it works:
It builds curiosity and insider excitement, drawing readers in with a personal tone.
20. Ready to unveil
Best for bold announcements, especially when the reveal is about to happen.
Examples:
- We’re ready to unveil our biggest project yet.
- Ready to unveil: a smarter way to shop.
- The team is ready to unveil what we’ve been building.
- Ready to unveil: a whole new you.
- We’re finally ready to unveil our game-changing upgrade.
Why it works:
It feels intentional and dramatic, building suspense right before a reveal.
21. On the brink
This one adds tension and drama—ideal for moments of breakthrough.
Examples:
- We’re on the brink of something incredible.
- Innovation is on the brink—watch this space.
- On the brink of launch: our sleekest product yet.
- Big change is on the brink—don’t miss out.
- The future is on the brink of being unveiled.
Why it works:
It’s powerful and anticipatory, painting a moment just before impact.
22. Nearly ready to go
Friendly and down-to-earth—great for informal updates or brand emails.
Examples:
- Our latest toolkit is nearly ready to go.
- Nearly ready to go: a faster, cleaner UI.
- Big updates are nearly ready to go live.
- Nearly ready to go—thanks for your patience!
- Your upgraded experience is nearly ready to go.
Why it works:
It’s approachable and reassuring, suggesting confidence and care in delivery.
23. On the horizon
Soft and poetic—perfect for newsletters, branding, or inspirational messaging.
Examples:
- Something inspiring is on the horizon.
- A bright new feature is on the horizon.
- Big things are on the horizon for our team.
- There’s a fresh perspective on the horizon.
- Our transformation is on the horizon.
Why it works:
It adds hope and vision, making it ideal for emotionally engaging audiences.
Read More: Other Ways to Say “Good Work”
24. Unfolding soon
This phrase feels like a story—suggesting something wonderful is gradually being revealed.
Examples:
- A new journey is unfolding soon.
- Our big plan is unfolding soon—stay with us.
- The next chapter is unfolding soon.
- Unfolding soon: smarter features, better results.
- Something beautiful is unfolding soon—watch for it.
Why it works:
It sounds poetic and thoughtful, drawing in readers who love narrative tones.
25. Just launched (or launching now!)
This is ideal when the moment has arrived—or is just hitting the ground.
Examples:
- It’s here—we just launched our new platform!
- Launching now: the update you’ve been waiting for.
- Just launched: cleaner, faster, smarter tools.
- We’re launching now—explore what’s new.
- Just launched: take the first look now.
Why it works:
It’s decisive and energetic, delivering real-time excitement.
Final Thoughts
If you’re tired of the same old “Coming soon”, this list has your back. These powerful alternatives help you sound more creative, intentional, and human—exactly what your readers, customers, or audience deserve.
Next time you tease an update, launch a feature, or preview a big surprise, use one of these fresh, engaging expressions instead. You’ll stand out, sound better, and build real excitement.
I’m Leo Knox, the wordplay wizard behind WordsTwists.com where I turn everyday meanings into funny, clever, and creative twists. If you’re tired of saying things the boring way, I’ve got a better (and funnier) one for you!
